Sheila D Collins

Senior Advisor
AARP Innovation Labs

Sheila D. Collins is a groundbreaking strategic advisor in the innovation space. She has over 15 years of experience in marketing, eCommerce, and innovation. Her big-picture views coupled with her forward-thinking planning, and skilled execution has fueled her success.

Sheila serves as the Senior Advisor for Startup Programming at AARP Innovation Labs, this accelerator works with start-ups, investors, and industry leaders to bring forth disruptive technology to fulfill the organization’s mission of empowering people to choose how they live as they age.

She has also spun up several entrepreneurial ventures and programs. Earlier in her career, Sheila spun up a program called Piggy Bank, teaching youth about financial literacy. She is an angel investor and advocates for FemTech solutions and wealth-building opportunities for BIPOC founders. Her accolades include – Money 20/20 Amplify “Ones to Watch”, The Network Journal 40 Under 40, and the Ben and Jerry’s” Citizen Cool” Award.

Sheila is a native of Brooklyn, NY and now resides in Washington, DC with her husband and daughter. Sheila earned her MBA from the University of Michigan, Ross School of Business, and achieved her BA from Long Island University. She is a member of Delta Sigma Theta Sorority, Inc.

As a citizen of the world and an avid traveler, acquiring passport stamps is one of her favorite pastimes. Sheila has lived, studied, and worked overseas and traveled to over 40 countries. Sheila is a Broadway musical, live concert, and hot Pilates enthusiast.

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At AARP Innovation Labs, we help accelerate the growth of startups tackling soci
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